what do we mean by “sustainability”? 

noun [ suh-stey-nuhbil-i-tee ] – the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance.


Sustainability is an ever-increasing topic of discussion in today’s world, but what does it really mean to for something to be sustainable? In the fashion industry, for example, an article of clothing will be labeled as “sustainable” if the production process to create it has little to no impact on the natural environment. This means that the materials used to create it are sourced carefully and responsibly, and the energy that powered the production was supplied by renewable energy sources whenever possible. In short, sustainability is the “ability to maintain various systems and processes — environmentally, socially, and economically — over time” 

Though the word is often used in the context of fast-fashion, the reality is that sustainability and an eco-friendly lifestyle be can applied to every facet of daily life. We believe that living a sustainable lifestyle requires reducing your consumption of overall goods, specifically single-use plastics and products, reusing what you purchase for as long as possible, and recycling objects when you’re done with them. Known widely as the 3R’s, Reduce, Reuse, and Recycle are the pillars of sustainability. 

“Reduce, Reuse, and Recycle are the pillars of sustainability.”

It’s important to not only consider what goes into the production of a product, but also what can be done when the product’s lifetime has elapsed, i.e. when it is no longer useful. For all too long, consumers have been satisfied with simply discarding their goods when they’re finished using them. However, new options exist to dispose of products in a way that is beneficial to the environment while contributing to a circular economy. 

We believe living sustainably is the way of the future, and the quicker we can make this lifestyle accessible and convenient to every person, the healthier our planet will become. We can all do our part, learn more here

Check out our recent blog posts to learn more about sustainability